Hyves
With over 10 million accounts in a country of 16 million, Hyves is the largest social network in the Netherlands.
Inventory management & forecasting
Over 3 million daily visitors generate over 600 million daily impressions. Adhese helps Hyves to manage their inventory, and build new products based on data mining and inventory insight.
Customized targeting
“To stand out , you need outstanding services. That is why we chose Adhese…”
Marc de Vries, ceo Hyves
Adhese helps Hyves maximize revenue, by allowing them to finely target the ads on their network. More targeted ads make for added value to campaigns. Adhese allows Hyves to show less ads and get better results at the same time.
Corelio
Over 30 domains resulting in 76 formats, about 22.000 separate positions, all of them with forecasting and target options, and many of them regrouped in cross domain channels.
All of which are managed by 45 different users with differentiated user rights.
Corelio Connect, the national unified advertising department of Corelio, has been using Adhese since 2005.
Adhese is used to serve display and text ads, advertorials and in-house advertising on a wide variety of platforms and publications. Adhese manages Corelio’s entire on-line inventory, from websites to newsletters, mobile websites, iPhone and iPad apps.
Adhese handles information for millions of impressions per hour over a range of sites and platforms. Data is collected in a central repository, and Adhese then creates insight for the different stakeholders at Corelio: internal and external sales houses (sales, support and trafficking), internal and external marketing, administration and management.
In addition to Adhese’s built-in real-time reporting features there are automated daily reports for SAP Business Objects. Adhese also generates MediaXim reports for Corelio.
Roularta
Roularta publishes a large number of popular magazines and newspapers. The driving force is a unique sales team, spread over Belgium and France. Roularta demanded three essential features of Adhese for its vast and growing ad inventory: correct predictions of the available inventory, creation of a large number of ad positions without manual intervention, and integration with back-end software.
Adhese offers us the unique flexibility to serve a complex combination of different types of sites with only one system.
Kaat Cossey, Web Administrator Roularta Media Group
Each member of the sales team can stay informed about available inventory at any given moment. Adhese estimates this volume as correctly as possible, taking into account holidays, weekends and traffic fluctuations.
A typical ad management solution demands that the publisher/customer specifies all different ad positions on different pages. Adhese has worked with Roularta to structure their online publications so we can automatically generate ad positions as publications grow, without any manual intervention. New ad positions on new pages become automatically available as the pages are created.
Last but not least, we custom-developed a tight integration between Adhese and the accountancy software used by Roularta Media Group.
Netlog
Netlog is an online platform where users can keep in touch with and extend their social network. It is an online social portal, specifically targeted at the European youth. Netlog is currently available in 34 languages and has more than 75 million members throughout Europe.
According to ComScore, Netlog is pageview market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Pan European, Netlog is the market leader. With more than 150 million visitors per month, the number of pageviews amounts to more than 4 billion.
Adhese is particularly well-suited to Netlog’s cross-country, cross-domain, cross-language inventory.
Pebble Media
Pebble Media specialises in display advertising, search engine marketing, e-mail marketing, and performance based advertising.
Pebble Media has an extensive and diverse portfolio of premium websites and reaches an average of 800,000 unique visitors every day. Arguably as important as the websites is Pebble Media’s high quality e-mail database, with a combined total of 2 600 000 e-mail addresses.
Adhese handles Pebble Media’s mobile and mailing campaigns, including retargeting based on mail profiles.