Media Selling, on your Terms




Take Back Control

With Adhese Gateway, publishers take back control of their media inventory. They can use data in a safe and legal way, execute their unique strategy, audit all programmatic partners and even monetize anonymous users.

Gateway functions as a technical facilitator and creates a durable and neutral path to revenue. Centralised reporting leads to real insights in market dynamics, for each type of user. A single management application increases efficiency and shortens time-to-market for new offerings.

Combining all these features in a cloud based platform, without complicated code on websites or in apps, guarantees scalability across a publisher's network, agnostic of any media platform.

Overview of the three Media Buckets

Three Media Buckets

Publishers who are preparing for the future, divide their media inventory in three groups, based on legal and technical properties.

The first group is “Fully Identified” and contains traffic from users that consent to the use of data and visit via a device or browser that allows 3rd party cookies.

The second group, “First Party Only”, also consents to the use of data, but use a device or browser that does not allow 3rd party identification or cookies.

The third group contains users who do not consent to any use of personal data and is “Anonymous”.

Adhese Gateway offers a solution designed to address all three buckets, with specific features for each and a centralised view on management and reporting. Through Gateway, publishers execute their strategy, dedicated to each Media Bucket. It covers 100% of your media inventory and generates durable revenue.

Diagram describing Gateway for each media bucket, click to download detailed PDF version

Support for any Identifier

Adhese Gateway is identity agnostic and supports any ID solution.

Universal IDs, subscription based identity, session ids, they can all be picked up from the client app or injected server-side and used as unique ID throughout the platform.

The obtained identity can be used for a range of applications, from frequency capping and reach calculation, to querying a DMP or sending a proprietary buyeruid in a bid request.

Important Note: any identity feature in Adhese is subject to consent, so it will only operate with a valid consent indicator in the request.


Gateway Features

We link demand and supply in the most efficient way possible, with direct connections to multiple SSPs, DSPs, agencies, ... for any type of inventory.

You stay in charge of the contracts and develop the business, we lay the shortest supply path possible.

Read more about Gateway Approach

Read more about Gateway Features

Direct Ad Server

The Adhese Direct Ad Server yields directly against any programmatic demand. It supports any universal or prorietary ID and fully operates within an anonymous context as well.

Various ways of implementing are available, and a full first domain integration is possible.

Read more on Direct Ad Server Features

Check our Implementation Guide

No Consent, No Cookies.

Managing anonymous media inventory is a challenge for many publishers, especially as most buyers are still largely into audience based buying.

Adhese has cooperated in various monetization projects with publishers and buyers, where we have been able to create a sustainable revenue source for the anonymous part of a publisher's inventory.

Read more about Consent and Cookieless advertising