Belgian saleshouse RMB offers four new digital formats following the launch of RTBF Auvio, the new digital platform of Belgian public broadcaster RTBF. These formats, in and around the video player, offer advertisers increased exposure and engagement with viewers.
RMB relies on the video ad serving technology developed by Adhese to manage and optimise its video ad inventory and to develop new engaging and interactive ways to reach customers.
The ad templates needed for the four new video formats were made by Adhese and smoothly integrated into the the Auvio platform. The whole setup was concluded in less than a day.