IPM automates real estate ads thanks to Adhese

IPM Advertising and Adhese introduce an innovative new way to present realtor ads for Logic Immo to the right target audience. By linking its DMP CXense with a simple XML file (containing all info about all the real estate Logic Immo has to offer) through the Adhese platform, all ads are automatically delivered based on a predefined range of segments.

When an anonymous visitor opens a website, he or she will see a predetermined list of real estate listings. However, when a known user opens a website he or she will get an overview of all the real estate listings available in the segment (and thus the region) where he or she is put in by CXense. This setup allows IPM to work seamlessly with known and anonymous visitors, while already being compliant with the strict privacy rules encompassed in the new GDPR guidelines.

IPM also offers realtors the chance to buy segments through Adhese and thus only promote their properties to specific visitors.

Related cases

Mediafin gives readers 100% privacy with Adhese

Publisher of De Tijd and L'Echo makes a full switch to the Adhese platform for online advertisements and guarantees 100% privacy for its readers.

Read more about this case >

Dedicated third-party ad serving. Fast, efficient technology that gets results. With Colruyt.

Colruyt Laagste Prijzen optimised its marketing campaigns and workflow with Adhese. Both on their own website as on bought online media Colruyt is in full control of what each visitor sees.

Read more about this case >

A dynamic paywall for Belgian newspaper De Tijd

Research and development: aiming for higher conversion through a personalized online newspaper.

Read more about this case >

Let’s get you started!
Get in touch