Optimise video yielding with Adhese Gateway and Rubicon

The Adhese Gateway, an innovative server-side alternative to header bidding, can now be used to optimise yielding on video impressions. By offering each impression to external partners like Rubicon or Pubmatic, publishers can obtain higher revenue for impression.

The principle is the same for video and display ads alike: whenever a visitor arrives, direct sales and external campaigns are able to compete with each other, thus generating the highest possible revenue for each impression time and again. This all happens server side and on a strict timeout thus ensuring less data usage for visitors and less to no latency issues. Working server side also means this kind of implementation is possible in any available video player.

Related cases

Mediafin gives readers 100% privacy with Adhese

Publisher of De Tijd and L'Echo makes a full switch to the Adhese platform for online advertisements and guarantees 100% privacy for its readers.

Read more about this case >

Dedicated third-party ad serving. Fast, efficient technology that gets results. With Colruyt.

Colruyt Laagste Prijzen optimised its marketing campaigns and workflow with Adhese. Both on their own website as on bought online media Colruyt is in full control of what each visitor sees.

Read more about this case >

A dynamic paywall for Belgian newspaper De Tijd

Research and development: aiming for higher conversion through a personalized online newspaper.

Read more about this case >

Let’s get you started!
Get in touch