The Adhese Gateway: an innovative alternative to header bidding
The Adhese Gateway is a unique, revolutionary way of optimising revenue from online advertisements. Currently, publishers have virtually no other option than to sell each advertising space themselves (direct sales) or to offer the space to third parties (SSPs). Direct real-time sale in competition with the market is not possible. This means a potential loss of revenue since not every space will necessarily achieve the maximum market value per visitor, context and/or point in time.