The Adhese Gateway, an innovative server-side alternative to header bidding, can now be used to optimise yielding on video impressions. By offering each impression to external partners like Rubicon or Pubmatic, publishers can obtain higher revenue for impression.
The principle is the same for video and display ads alike: whenever a visitor arrives, direct sales and external campaigns are able to compete with each other, thus generating the highest possible revenue for each impression time and again. This all happens server side and on a strict timeout thus ensuring less data usage for visitors and less to no latency issues. Working server side also means this kind of implementation is possible in any available video player.