Knowledge

faq

questions? we got some answers.

Can Adhese help me reach specific audience segments? 

Yes, Adhese offers advanced audience segmentation tools that allow you to target specific demographics, behaviours, and interests. Our platform leverages first-party data and AI-driven insights to ensure your ads reach the most relevant audiences. 

Can Adhese integrate with my SSO system? 

Yes, Adhese supports Single Sign-On integrations to streamline user authentication and access management. 

Can advertisers book campaigns themselves? 

Yes, Adhese offers self-service capabilities that allow advertisers to manage and book their own campaigns within a controlled environment. 

Can advertisers create their own ad creatives? 

Yes, through self-service features and integrations, advertisers can upload or create their own creatives depending on your configuration. 

Can I activate ads on my website? 

Yes, Adhese enables you to serve and manage advertisements directly on your website with full control over placements, formats, and targeting. 

Can I activate my retail data on external publisher websites? 

Yes, Adhese supports offsite activation through integrations with selected partners, enabling you to extend the reach of your first-party data. 

Can I connect Adhese data to my own data warehouse or dashboard? 

Yes, via APIs and data exports, Adhese can integrate with your internal reporting systems or data lake. 

Can I differentiate between Android and iOS users for targeting? 

Yes, Adhese allows device-level targeting so you can tailor campaigns specifically for Android or iOS users based on your strategy. 

Can I exclude certain advertisers or industries? 

Yes, Adhese allows you to define restrictions and exclusions to control which advertisers or sectors can access your inventory. 

Can I integrate Adhese with my existing marketing tools? 

Yes, Adhese offers robust API integrations that allow you to connect our platform with your existing marketing tools, such as CRM systems, analytics platforms, and demand-side platforms (DSPs). This ensures a unified approach to your advertising efforts. 

Can I link sales data to campaign performance? 

Yes, Adhese enables closed-loop reporting by connecting sales data with campaign metrics. 

Can I link SKU-level data to campaign targeting? 

Yes, SKU-level data can be integrated to enable highly granular and product-specific campaign targeting. 

Can I manage campaigns without using spreadsheets such as Excel? 

Yes, Adhese provides a centralised platform where you can manage campaigns, inventory, and reporting without relying on manual spreadsheets. This reduces errors and improves efficiency. 

Can I monitor fill rates? 

Yes, Adhese provides insights into fill rates to help you optimise inventory usage. 

Can I place advertisements in my mobile app? 

Yes, Adhese supports in-app advertising for both Android and iOS environments, ensuring consistent ad delivery across mobile platforms. 

Can I run offline advertising campaigns with Adhese? 

Yes, Adhese supports omnichannel strategies, including certain offline formats such as DOOH, depending on your setup and integrations. 

Can I use Adhese for dynamic creative optimisation (DCO)

Yes, Adhese supports dynamic creative optimisation, allowing you to deliver personalised ad content based on user data, behaviour, and context. This enhances engagement and improves campaign performance. 

Can in-store screens be included in my advertising strategy? 

Yes, Adhese supports Digital Out-of-Home environments, including in-store screens, enabling a seamless omnichannel advertising approach. 

Can order or purchase data be automatically integrated into Adhese? 

Yes, Adhese supports integrations that allow order and sales data to be connected for reporting and optimisation purposes. 

Do I need a specific CDP or data tool to work with Adhese? 

No, Adhese is designed to integrate flexibly with a wide range of CDPs, DMPs, and data tools via APIs. 

Does Adhese operate client-side or server-side? 

Adhese supports both client-side and server-side integrations, depending on your technical setup and requirements. 

Does Adhese support DOOH advertising? 

Yes, Adhese supports Digital Out-of-Home advertising, allowing you to extend campaigns beyond digital channels into physical environments. 

Does Adhese support inventory management? 

Yes, Adhese includes inventory management features to organise and control your advertising supply. 

Does Adhese support programmatic advertising? 

Yes, Adhese fully supports programmatic advertising, including real-time bidding (RTB) and private marketplace (PMP) deals. Our platform integrates with leading DSPs to automate the buying and selling of ad inventory. 

Does Adhese support yield management? 

Yes, Adhese includes tools to optimise inventory yield, helping you maximise revenue from your advertising space. 

How can I make sure I stay within my advertising budget? 

The Adhese platform includes budget management features that allow you to set spending limits, monitor costs in real time, and adjust campaigns as needed. Our team can also provide strategic recommendations to optimise your budget allocation. 

How can I measure results? 

Adhese provides comprehensive reporting tools that allow you to track key performance metrics, such as impressions, clicks, conversions, and return on ad spend. Our closed-loop reporting ensures transparency and enables data-driven decision-making. 

How do I get started with retail media? 

To get started with retail media, identify your advertising goals and the digital assets you can monetize, such as your website or app. Partnering with a platform like Adhese simplifies the process, offering the tools and expertise needed to launch and manage campaigns effectively. 

How do you get started with retail or commerce media? 

Begin by assessing your digital assets and audience data. Adhese provides the tools and support to transform these assets into revenue-generating advertising opportunities. Our team will assist you in setting up campaigns, optimising performance, and measuring results. 

How does Adhese ensure ad viewability? 

Adhese employs industry-standard viewability measurement tools to ensure your ads are seen by your target audience. We adhere to IAB guidelines and provide detailed viewability reports to help you optimise your campaigns. 

How does Adhese ensure transparency in advertising campaigns? 

Adhese provides full transparency through real-time reporting dashboards, detailed performance metrics, and clear insights into ad spend, impressions, and conversions. Our closed-loop reporting system ensures that you always have access to accurate and actionable data. 

How does Adhese handle ad fraud prevention? 

Adhese implements advanced fraud detection mechanisms, including traffic validation, bot filtering, and anomaly detection, to protect your campaigns from fraudulent activity and ensure your budget is spent effectively. 

How does Adhese handle cross-border advertising campaigns? 

Adhese is designed to support cross-border campaigns with ease. Our platform complies with regional regulations, including GDPR, and offers multi-currency and multi-language capabilities to ensure seamless execution across different markets. 

How does Adhese help and support customers? 

Adhese offers dedicated support through every stage of your advertising journey. From initial setup and training to ongoing optimisation and troubleshooting, our team of experts is committed to your success. We provide resources such as API documentation, AI-driven insights, and personalised guidance to ensure you get the most out of our platform. 

how is Adhese different from other adtech platforms?

Adhese is different because it gives media owners and advertisers more control. It puts privacy first, keeps your data yours, and is transparent about performance and costs – all on one smart advertising platform. 

How to get started with the Adhese platform? 

Getting started with Adhese is straightforward. Contact our team to discuss your goals, and we will guide you through the onboarding process, including technical setup, campaign planning, and training. Our platform is designed for ease of use, with comprehensive support available every step of the way. 

Is Adhese a European company? 

Yes, Adhese is a European company, headquartered in Belgium. Our platform is designed to meet the specific needs of European businesses, ensuring compliance with local regulations, including GDPR. 

Is Adhese compatible with mobile advertising? 

Absolutely. Adhese is fully optimised for mobile advertising, supporting responsive ad formats and ensuring seamless delivery across all devices, including smartphones and tablets. 

Is Adhese GDPR compliant? 

Yes, Adhese is fully GDPR compliant. We prioritise data privacy and security, ensuring that all data processing activities adhere to European regulations. Our platform includes features such as data clean rooms to further protect your information. 

Is Adhese SOC 2 compliant? 

Yes, Adhese follows strict security and compliance standards. For the latest certification status, it is best to consult directly with the Adhese team. 

Is my data secure? 

Yes, data security is a top priority at Adhese. We employ robust security measures, including encryption, access controls, and regular audits, to protect your data from unauthorised access or breaches. 

Is retail media only available for large retailers? 

No, retail media is not exclusive to large retailers. Adhese provides scalable solutions that cater to businesses of all sizes, from local shops to international chains, helping them unlock the potential of their digital assets. 

Is ROAS reporting possible? 

Yes, Adhese supports Return on Ad Spend reporting when campaign and sales data are connected. 

Is there a reporting dashboard available? 

Yes, Adhese provides a real-time dashboard with key metrics such as impressions, clicks, conversions, and revenue. 

What ad formats does Adhese support? 

Adhese supports a wide range of ad formats, including display banners, video ads, native ads, and Digital Out-of-Home (DOOH) advertisements. Our platform is designed to accommodate both standard and custom ad formats to meet your specific needs. 

What API capabilities are available for campaign input and planning? 

Adhese provides APIs for campaign creation, inventory management, and planning workflows, enabling automation and system integration. 

What are the advantages of the Adhese ad serving platform? 

The Adhese platform offers several key advantages: full GDPR compliance, advanced audience segmentation, real-time reporting, and seamless integration with your existing tech stack. Our solutions are designed to be scalable, secure, and easy to use, ensuring you achieve your advertising goals efficiently. 

What are the capabilities of the Adhese platform? 

The Adhese platform supports a wide range of advertising formats and channels, including display, video, DOOH, and programmatic demand-side integrations. Our API enables seamless connectivity with your existing systems, while AI-driven tools enhance targeting and performance. 

What are the system requirements for using Adhese? 

Adhese is a cloud-based platform, so there are no specific hardware requirements. You only need a modern web browser and an internet connection to access and manage your campaigns. Our team will guide you through any additional technical setup if needed. 

What do you need technically to get started with Adhese? 

To get started with Adhese, you will need access to your digital assets (e.g., website or app) and audience data. Our team will guide you through the technical requirements, which may include implementing tracking tags, setting up API connections, or integrating with your content management system. 

What is a data clean room? 

A data clean room is a secure environment where multiple parties can analyse combined datasets without directly accessing each other’s raw data. This ensures privacy and compliance while enabling advanced audience insights and targeting capabilities. 

What is a retail media platform? 

A retail media platform is a technology solution that enables retailers to monetize their digital assets by offering targeted advertising space to brands. It provides tools for campaign management, audience segmentation, and performance measurement, all within a retailer’s owned channels. 

What is an ad server? 

An ad server is a technology platform that delivers advertisements to websites, apps, or other digital properties. It manages the placement, targeting, and tracking of ads, ensuring they reach the right audience at the right time. Adhese operates as a European ad server, providing flexibility and compliance with regional regulations. 

What is commerce media? 

Commerce media expands the concept of retail media beyond traditional retail environments. It encompasses advertising across the entire commerce ecosystem, including marketplaces, delivery platforms, and payment providers, enabling brands to engage consumers at every stage of the purchasing journey. 

What is DOOH?

DOOH stands for Digital Out-of-Home advertising: digital ads shown in public spaces like billboards, screens in transit hubs, malls, elevators, and stores.

What is omnichannel advertising? 

Omnichannel advertising refers to the practice of delivering a consistent and cohesive advertising experience across multiple channels, both online and offline. This approach ensures that consumers receive relevant messages at every touchpoint, enhancing engagement and driving conversions. 

what is programmatic advertising?

Programmatic advertising is the automated buying and selling of digital ad space using software and data, instead of manual negotiations. It lets advertisers target specific audiences and bid on ad impressions in real time.

What is Retail Media as a Service and how does it work? 

Retail Media as a Service is a model where retailers outsource the management of their advertising operations to a specialised platform, such as Adhese. The platform handles the technical infrastructure, campaign execution, and optimisation, allowing retailers to focus on their core business while benefiting from additional revenue streams. 

What is retail media? 

Retail media refers to advertising opportunities created by retailers on their own digital properties, such as websites, apps, or in-store screens. It allows brands to target consumers directly within the retail environment, leveraging first-party data for highly relevant and effective campaigns. 

What kind of support does Adhese offer for API users? 

Adhese provides comprehensive API documentation, developer support, and dedicated account management to assist with API integration and usage. Our team is available to help you leverage the full capabilities of our API for custom solutions. 

What pricing models does Adhese support? 

Adhese supports a variety of pricing models, including Cost Per Mille (CPM), Cost Per Click (CPC), and Cost Per Acquisition (CPA). We work with you to determine the most effective model based on your campaign goals and budget. 

What targeting options are available? 

Adhese supports a wide range of targeting options including demographic, behavioural, contextual, and first-party data targeting. 

Where are the Adhese offices located? 

Adhese is headquartered in Belgium and operates a hub in Poland. Our European presence allows us to provide localised support and services to clients across the region. Our services are available worldwide.

Who has access to my data? 

Access to your data is strictly limited to authorised personnel within your organisation and the Adhese team. We implement role-based access controls to ensure that only those who need to use the data for campaign management or support purposes can do so.

Who owns my data when I use the Adhese platform? 

You retain full ownership of your data when using the Adhese platform. We act as a data processor, handling your information in accordance with your instructions and applicable privacy laws. 

Why is the Adhese platform a good choice for my retail or commerce media? 

The Adhese platform is built for flexibility, compliance, and performance. As a European ad server, we prioritise GDPR compliance and data security, while offering advanced features such as audience segmentation, closed-loop reporting, and seamless integration with your existing systems. 

Why should you choose Adhese as your partner? 

Adhese combines European expertise with cutting-edge technology. Our platform is GDPR-compliant, highly flexible, and supports omnichannel advertising, including DOOH (Digital Out-of-Home) and programmatic demand-side solutions. We empower retailers and brands to maximise their advertising potential while maintaining full control over their data. 

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